Why Copilot Health is Bigger Than Just Another AI Launch

Why Copilot Health is Bigger Than Just Another AI Launch

March 23, 2026 | in

The launch of Copilot Health is worth paying attention to because its operational changes create new opportunities for assessment. People increasingly use AI tools to help them determine their medical conditions, understand their laboratory results, and choose their medical treatment before visiting a medical facility. Microsoft is not creating that behavior from scratch. The company[…]

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Is Your AI Actually Delivering Business Impact?

Is Your AI Actually Delivering Business Impact?

February 28, 2026 | in

Right now, almost every leadership team can say “we’re doing AI” with a straight face. There’s a copilot rollout. A pilot in support. A few teams are using ChatGPT to move faster. It looks like momentum, and it feels like progress. But when you ask the only question that matters, what business number moved because[…]

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How Hotels Can Prepare for AI-Driven Travel Discovery

How Hotels Can Prepare for AI-Driven Travel Discovery

February 18, 2026 | in

If you’re still picturing trip planning as “someone lands on our site, scrolls a bit, then checks us on an OTA,” you’re thinking in an older internet flow. That journey still happens, but it’s no longer where most decisions begin. Phocuswright’s consumer research makes this shift easy to see. Their chart shows traditional general search[…]

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